North Star

42%

of startups identified "No Market Need" as the reason they failed.

14%

admitted to ignoring customer feedback.

These statistics highlight a critical need for new companies to thoroughly understand their market, what their company and products do to solve customer problems, and how their solutions need to provide a significant impact to be successful. Not only is this necessary to provide company alignment but also to identify desired outcome so the business makes headway towards a well-defined goal.

YOUR North Star creates clear alignment towards your desired business outcome.

WHEN

How Long it Will Take to Realize Your Goal

HOw much

The Amount Your Buyer Will Pay for Your Company

WHo

Problem, Solution, Impact

WHY

Decription, Feature, Benefit

WHAT

Ideal Customer and Buyer

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