of startups identified "No Market Need" as the reason they failed.
admitted to ignoring customer feedback.
These statistics highlight a critical need for new companies to thoroughly understand their market, what their company and products do to solve customer problems, and how their solutions need to provide a significant impact to be successful. Not only is this necessary to provide company alignment but also to identify desired outcome so the business makes headway towards a well-defined goal.
YOUR North Star creates clear alignment towards your desired business outcome.
How Long it Will Take to Realize Your Goal
The Amount Your Buyer Will Pay for Your Company
Problem, Solution, Impact
Decription, Feature, Benefit
Ideal Customer and Buyer