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Entrepreneurship is the Future

And it needs to be diverse

Coming Summer 2023
Published by BenBella Books

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Startup Science

The unfortunate reality for startups is that failure is more common than success, and every founder must weigh the risks of their livelihood with the slight possibility of striking gold in a successful exit.

You shouldn’t ask yourself, “How do I become the one in a million to defeat the odds?”

No, our question needs to be, “How do we fix the failure rate so everyone has a real, even likely chance at success?”

Aside from my journey of going from below the poverty line to 12 successful exits, I’ve conducted years of research and over 1,200 1:1 interviews with people ranging from wildly successful serial entrepreneurs and investors to Navy SEALs who specialize in grit and perseverance through grueling challenges.

Through this insight, I’ve created a system for startup success and a program to guide founders through it—the Startup Science Lifecycle and Business Operation Support System (BOSS).


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The book is broken up into four distinct parts

Part one lays the framework for why startups fail, the problems with our current system, and how to empower yourself as an entrepreneur. Parts two through four break down the system I built this entire project around:

The Startup Science Lifecycle

The idea here is that if an entrepreneur can understand why their startup is failing and when they should be paying attention to the reasons, they are set up with how to get back on track in order to avoid failure.

The Startup Science Lifecycle simplifies the journey into seven actionable steps, reflecting the process from value creation to value capture and focusing founders on what’s important and the right time to take action.


We can break these seven phases into two greater processes: 

Value Creation:

Building and creating products or services to sell.

  • Vision

  • Product

Value Capture:

Selling in order to capture the value of what you’ve built.

  • Go to Market

  • Standardization

  • Optimization

  • Growth

  • Exit

By giving founders the proper tools and warning signs to stay on track, we can also help them achieve a reasonable timeline from vision to exit.

Ultimately, I’ve written this book because this system creates a mutual understanding of what success looks like at different points and guides founders on the best practices for tracking, communicating, and forecasting progress.

And I want to share that insight with as many people as possible.

This book teaches entrepreneurs and investors to speak the same language.


Startup Science is everything you need to take your startup from idea to exit.

You’ll be able to:

  • Define valuation drivers

  • Build your Ideal Customer and Acquirer Profiles

  • Create and present your vision for validation

  • Develop your product

  • Define go-to-market strategies

  • Identify KPIs and find alignment

  • And so much more!

Free Access to Visionaries
+ 20% off for Pre-Orders

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If you want to gather valuable data and build a strategic vision for your startup, pre-order this book and gain access to Visionaries, too.

Visionaries is your opportunity to stand out and win the investment!

Start on the path to success today.


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Pre-Order for Free Access.

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