enlighteninG & RELATABLE

"Greg immediately pulls listeners in with enthusiasm and keeps them listening by providing usable knowledge."


   -  Darin Andersen, Founder, Seamless Podcast



  • Altruistic Capitalism

  • Start-up Failure Myth

  • Challenging the Status Quo

  • Helping Entrepreneurs

  • Believing in Yourself


  • Phase 1: North Star

  • Phase 2: Strategy

  • Phase 3: Execution 

  • Phase 4: Standardization

  • Phase 5: Kaizen


  • Level 1: Survival

  • Level 2: Documented

  • Level 3: Aligned

  • Level 4: Market Leading

  • Level 5: Predictable

Why Your Business Needs A Northstar


"Taking the time to think thoroughly to establish a company's North Star will fundamentally change the approach to starting a business, from the initial steps you take to get it off the ground to how you approach and prepare for the eventual exit. Greg Shepard explains this and more."

Leadership beyond borders


"Although statistics vary, most are showing that around 61% of Generation Z entering the workforce now, say they want to be entrepreneurs, and very few want to do it because of money. Being creative, solving a problem and making life more efficient top the reasons why. But being an entrepreneur is hard. With 8 out of 10 start-ups failing it would be not very easy to be a success without much experience and some sound advice. In this episode, we look at why start-ups fail, but more importantly, we reveal the secret formula that can help entrepreneurs succeed."

The TEch Blog WRiter Podcast


"Greg Shepard is a seasoned veteran in building and running sustainable growth businesses. His former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January 2016 as a part of a cross-brand deal totaling $985M.


Most recently, he has been authoring a book titled: ‘Meet the BOSS - The Agile Playbook for Startups slated to publish in Q4 of 2019. Alongside the book will be a TED talk.


A must listen for any startup founder."

Hustle Sold Separately


"Want to know how to rethink your goals so you can create something you know will be successful? Matt @mattgottesman sits down with Greg Shepard (Serial Entrepreneur, Angel Investor and Venture Capitalist) to talk about what really makes business goals successful, how the mainstream has it all backwards when it approaches building a brand, doing things with the best intentions in mind, setting others up for success has a ripple effect, the importance of nurturing talent and helping them throughout their journeys, taking the high road always, his streamlined BOSS approach to companies and more…"

Fuel For Startups


"Gene Swank is joined by special guest Greg Shepard, a serial angel investor and venture capitalist."

Seamless Podcast


"Darin and Grant speak with serial entrepreneur, Greg Shepard, who many call the “the King of the Affiliate Marketing”.  Greg is also a writer, speaker and tech angel investor.  Greg’s startup AffiliateTraction was purchased by eBay, where he is now the Chief Strategy Officer and CTO.  AfflilateTraction was rebranded as Pepperjam and is now a $1 Billion business comprised of the rollup of 14 companies, including AdAssured, another company founded by Greg."



Most people still don’t know what affiliate marketing is. Well today’s guest understood it so well that he created a business that would allow anyone to start an affiliate program.

Greg Shepard is the founder of AffiliateTraction (renamed Pepperjam) which is a multinational affiliate marketing agency and was acquired by eBay.

I want to find out why he thought of himself as a failure and why he actually might have been one for a while.

Subscribe to stay informed about events, MY book release and useful resources.
  • LinkedIn - Grey Circle
  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • Instagram - Grey Circle