Having a North Star is Important

Updated: Jun 28


Photo by: Mike Ver Sprill


What is a North Star in business? It is our guiding light, the thing(s) that keep us on track.


Every business needs a North Star, especially early-stage startups. The North Star keeps us from getting lost before we achieve purpose. And it increases our speed to accomplish that purpose.


Defining your North Star is not easy, it shouldn’t be. But it is the most valuable time spent working “on” your business, instead of “in” your business.


The elements of your business’ North Star have three top level themes:


  • The Customer

  • The Company

  • The Why

Each of these needs to be broken apart into smaller elements and put back together to form a comprehensive and clear North Star. BOSS Startup Science provides a simple approach to designing a North that allows you to assess where you are, align to goals, and act with meaningful impact.


To discover more and begin building your North Star, register here and use code BCP123. Use the contact button to get in touch. We would love to hear from you!

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